cold email

1. The goal is to get the prospect on a call.  When you are selling B2B services, your goal for your call should always be to schedule a call. A…

Why are you cold emailing people? To get clients, right? Well, yea. Of course.  But that isn’t the ask that you are making in the email. That isn't the goal…

The first thing that pops into many people’s heads when they hear “cold email” is “SPAM.” And rightfully so — most of the crap that founders and CEOs receive in…