Individually Personalized Cold Email Campaigns for Agencies

Hey,

Let’s talk about cold email.

Cold email is, in my experience, the most cost-effective and personal way to land new clients. I’ve used it to create a consistent stream of new leads in my own freelance business and agency for more than five years, and have helped agencies land 5-15 meetings per month with their ideal clients.

If you run a digital agency or B2B service, there is a good chance that you have given it a try, or at least thought about doing so.

But cold email is hard to do right. Decision-makers are inundated with cold pitches each and every day. Most never even get read. Of those that do, only a select few get responded to. Your reputation is also at stake. You don’t want to mass-blast unpersonalized cold emails out to your target market and look like a spammer.

You have to personalize each email for every prospect if you want to generate results thorugh cold email. If you don’t personalize, your most valuable targets will disregard your email completely, send nasty replies that wear on you over time, or mark your email as SPAM  — killing future deliverability.

And when I say personalize, I don’t mean just injecting data from a .CSV into your emails. I mean actually researching each prospect individually — checking out their LinkedIn profile, website, and Googling them — and mentioning specific things about them or their business, so they know that you’ve done your research.

But personalizing hundreds of emails per month is extremely time-consuming and hard to do well. You need to focus on service and fulfillment, not spending your days researching prospects and personalizing emails.

That’s where I can help.

I’ll help you harness cold email to make genuine connections with your ideal clients, without seeming spammy.

I handle the whole process from start to finish — including registering a new domain so you protect your business domain, warming it up to ensure deliverability, creating lists of your ideal clients, and emailing them researched, personalized cold email sequences that lead to meetings. You just sit back and worry about closing sales.

With my cold email service you will:

• Land meetings with ideal clients, guaranteed. I consistently generate 10+ meetings per month for agencies and consultants.
• Come across professionally (and not like a spammer) with invidually personalized messages. Every message I send is custom-tailored to the individual prospect, referencing something about them or their business.
• Grow brand awareness. Even if a prospect isn’t ready for your service now, they are aware of you and may be back down the line. Good impressions set the stage.

Click the button below to apply and see if we would be a good fit!

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How It Works

A simple, proven process.

Results

Case Study 1: Growing My Content Marketing Agency

I spent more than 10 years as a freelance writer and content marketing agency owner. Throughout that decade, I consistently used cold email to land new clients.

I was able to grow my business to a comfortable six-figure level, using cold email as my only channel for acquiring new clients.

Here’s some stats from a cold email campaign that helped me land more than 20 meetings and 7 high-value clients.

One-Month Campaign Totals:

• 47 Replies
• 21 Meetings
• 71% Open Rate
• 7 New Clients

Case Study 2: Generating Leads for a Case Study Creation Service

I worked with a content marketing agency to help them land new clients for a specific service they were just debuting — case study creation for B2B companies.

I worked with them to get their new service off of the ground and score dozens of long-term clients over a period of a year.

Here’s an example of one campaign we ran that netted us 11 warm leads and a 77% open rate.

Case Study 3: Generating Leads for a Full-Service eCommerce Digital Agency

I worked with a digital agency that focused on delivering high-value eCommerce websites. In working with them for a period of eight-months, we were able to generate hundreds of warm leads and more than 15 high-value clients for $XX,XXX websites.

Here is an example of one campaign that we sent that netted 13 warm leads and a 74% open rate.